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SBK Coaching · Hybrid Training for Dads

Done
Starting Over?

Good. Let's build something that holds.

1:1 coaching for dads who are ready to get lean, get strong and cross finish lines they never thought possible, built around the life they actually have.

"12kg gone in 15 weeks and I still had meals out throughout. The plan just worked around real life." — Chris W.

Start Here About SBK Coaching

The problem was never you. Every plan you've ever tried was built for someone else's life

· SBK Coaching · Hybrid Training for Dads ·

23kg+Lost
107kmUltra
HYROXLondon
IRONMANWales x2
1:42Half PB
50miBackyard Ultra
Why This Works When Nothing Else Has

The system that finally
fits around a dad's life.

You've gone all in before. Hit the gym, meal prepped, been disciplined for two weeks. Then work exploded, the kids got ill, a late finish became a takeaway ... and the whole thing collapsed. Again.

That isn't weakness. That's what happens when a plan is designed for someone with a perfect life.

"The problem was never your discipline. It was a system built for someone else's life."

SBK Coaching starts with a full assessment week - your schedule, your family, your non-negotiables. Then I build the system around that. Not around ideal conditions that don't exist.

And then there's the finish line. Every SBK client has an event goal built in from day one - parkrun, 10k, HYROX, marathon, ultra. The body composition happens on the way there. The identity shifts permanently.

You stop being a dad who used to be fit. You become a dad who crosses finish lines.

Learn more about how SBK Coaching works →
Simon Brooks-Kelly running
SBK Coaching App
The Platform

No Guessing.
No Drifting.
Just The Plan.

One of the biggest reasons people fail is they don't know exactly what to do next. That doesn't happen here. Everything lives in one place - workouts, check-ins, nutrition, recipes and video tutorials. You always know what the next move is.

Personalised Training

Strength and running combined. Built around your schedule, your equipment and where you actually are right now. Not a template. Yours.

Nutrition Structure

Simple targets and real meal ideas. No rabbit food. No banning everything you enjoy. The 4x4 method - something you can actually follow.

Weekly Check-Ins

Nothing drifts for more than seven days without being caught. This is the accountability most dads have been missing their whole life.

Direct Access to Simon

Direct 1:1 WhatsApp access throughout.Whenever you need it Your not doing this alone.

Proof It Works

People who were
exactly where you are.

Every single one of them had tried before. Every single one had a reason not to start again. They started anyway. This is what happened.

"Came to Simon wanting to run a 10k and shift some weight. Full programme built entirely around my shift patterns and travel. Sub-50 minutes for the first time, 5 minutes off my park run PB and 8kg down. Couldn't have done that winging it on my own."

M
Matt H.
Sub-50 10k · -8kg · Park Run PB

"12kg gone in 15 weeks and I still had meals out throughout. The 4x4 nutrition system is so simple I actually stuck to it. Only downside? Had to spend a fortune on new clothes for the summer holidays."

C
Chris W.
-12kg · 15 Weeks · 4x4 Nutrition

"I never thought I'd be the guy doing a triathlon, but now I’m THAT guy. I’m 10kg lighter and looking unrecognisable in my trisuit. Simon eased every concern … especially around the open water. His pacing plan was spot on."

J
James R.
First Sprint Tri · -10kg · Open Water

"I wanted to run my first half marathon but also wanted to build some muscle. I didn't think that both were possible at the same time. Simon proved me wrong. I got faster, have run further than ever and am hitting the gym consistently around my 3 (demanding) kids!"

D
Dan T.
First Half Marathon · Strength · 3 Kids
See all transformations →
Choose Your Starting Point

Three ways in.
One direction.

Whether you want to get lean, get strong, or cross a finish line - there's a programme built for where you are right now.

Group Coaching · Ignite
IGNITE

The 8-week group fat loss programme. Structured, coached, built around dads with real lives.

£97

Waitlist price · Rising to £147 when doors open · Lock in your rate now

  • Structured 8-week fat loss programme
  • Training plan built around dad life
  • Nutrition framework and targets
  • Weekly group coaching call
  • SBK group coaching community
  • Direct pathway into 1:1 coaching
Join the Waitlist →
Coming Jan 2027
1:1 VIP Coaching · Forge
FORGE

Fully personalised 1:1 coaching built entirely around your life, your schedule, your goals.

£147

per month · cancel anytime · no lock-in

  • Personalised hybrid training - strength and running combined, built around your schedule and equipment
  • Full assessment week before a single session is programmed
  • The 4x4 nutrition method - practical targets built around family life, not against it
  • Weekly check-ins - progress tracked beyond the scales, adjustments made in real time
  • Direct WhatsApp access to Simon - not a portal, not a ticket system
  • Monthly and quarterly goal-setting calls - always moving forward
  • Event goal built in from day one - HYROX, marathon, ultra, parkrun
  • SBK Coaching community - Monday Momentum, Wednesday Wins, Friday Focus
  • Delivered through the SBK Coaching app - training, tracking, all in one place
  • 12-week results guarantee - measurable progress or I keep coaching you for free
Start Now — £147/mo →
The Marathon Project · Spring 2027
MARATHON PREP

20-week fully coached marathon build. Strength maintained, running built, race day ready. 8 dads. One finish line.

  • Fully personalised marathon programme
  • Strength and running combined throughout
  • Simon runs it alongside you - every session
  • Weekly check-ins across all 20 weeks
  • Race day prep, fuelling and taper plan
  • Documented live on YouTube and Instagram
  • Spring 2027 · 8 spots only
Register Your Interest →
Coming 2027
Simon Brooks-Kelly — SBK Coaching
Who Is Simon

I have been where
you are. Further, actually.

I was over 97kg, avoiding mirrors, telling myself next week would be different. I rebuilt - but only when I stopped trying to fit someone else's programme into my life and started building a system around it instead.

Since then, over 23kg in bodyfat gone. HYROX London. 107km ultra. Two Ironman Wales finishes. 50-mile backyard ultra. All as a working dad of two. All in the margins of real life. I built SBK Coaching because I needed it and it didn't exist.

Read the full story →
Veteran Dad of Two 107km Ultra HYROX London Ironman Wales x2 1:42 Half PB 50mi Backyard Ultra
What Are You Waiting For?

You've started over before
and told yourself this time
would be different.
You're telling yourself
that again right now ...
and you're still reading.
Trust that.

That feeling is real. Don't waste it on another plan that's going to let you down. This one is different because it starts with the thing every plan you've tried has skipped — a system built for your life, not someone else's.

"Go fast, go alone. Go far, go together."

Start Here — £147/mo →
12-week results guarantee · Cancel anytime · No lock-in
Not sure yet? Book a free 30-min call →
Weekly Email · Free

Built For More.

One email a week that makes you better at this. No fluff. No daily spam.

  • →What I'm training and why
  • →One nutrition or fat loss insight you can use immediately
  • →Real talk on hybrid training — strength and running combined
  • →Links to free tools, resources and coaching content built for dads
Join the Built For More list
One email per week. Unsubscribe anytime.